The AI-native loan origination system for independent mortgage brokers.
LOS, CRM, phone system, and pricing engine — built into one platform.
Built for brokers, by a broker.
All Blu is a unified platform for independent mortgage brokers — combining loan origination, pipeline management, voice communications, and live wholesale pricing in a single AI-native workspace. It's designed to replace the patchwork of LOS, CRM, dialer, and pricing tools that brokers cobble together today.
The Platform
Four products. One platform. No integrations to manage.
Loan Origination System
Complete 1003/URLA workflow with MISMO 3.4 support, Fannie Mae DO and Freddie Mac LPA dual AUS, automated DTI calculations, and document management.
Integrated CRM
Manage your pipeline, contacts, and email campaigns in one place. AI-powered call extraction turns conversations into qualified leads.
Built-in Phone System
Twilio-powered voice and SMS, conference-first calling, real-time transcription, and call recording — no third-party integrations needed.
Pricing Engine
Direct API integrations with wholesale lenders. Compare rates, structure scenarios, and lock loans without leaving the platform.
Pricing
Simple, per-seat pricing.
- Unlimited loans
- Unlimited contacts
- Phone + SMS included (carrier fees apply)
- All AUS integrations
- Priority support
Volume discounts available for brokerages with 5+ seats. Contact our team for custom pricing.
Get Started
Request Access
Tell us about your brokerage and our team will get you onboarded fast.
Live walkthrough of the platform tailored to your team
White-glove migration from your existing LOS, CRM, and dialer
Dedicated implementation manager for your rollout